Never let a holiday go to waste
I’m Brandon Wilson. I am constantly working toward improving my mind, body, and spirit using various ancient techniques and cutting-edge biohacking tools and devices. I want to be healthy, but not at the expense of being happy. This simple idea is what it means to be wellthy.
First time reading? Let’s get you in the club.
Since when did Black Friday become a multi-week-long affair? Last I knew, the Friday after Thanksgiving is Black Friday. Now we “sales” described with “pre-Black Friday” and week-long Black Friday. And don’t forget about Cyber Monday. And some of these so-called deals aren’t really deals at all. I saw an ad on Facebook for some tea diffuser. The “deal” was that if you bought two at regular price, you got free tea. How’s that a deal?
Let’s talk about discounts, and I hope retailers are reading. Please don’t insult me with a 5% discount. A 5% discount is not even worth the extra processing my brain does to determine if it’s worth it. On a large purchase like a car or a house, 5% makes a big difference. For the rest of your piddly wares, 5% is insignificant and an insult.
The next category (probably the most common) is a 10% discount. While this figure is easier to calculate, it’s still a paltry discount. I mean, five dollars off a $50 item? If it’s something I’m already planning to buy anyway, sure, I’ll take the discount. Otherwise, I don’t even get out of bed in the morning for 10%.
What about 15%? Didn’t that use to be the standard for tipping? Now I hear the barista wants a 20-25% tip. For doing what, exactly? You tip a bartender, and you might get a heavy pour or better service at the bar for a couple of hours. What’s the barista going to do? Give you extra whipped cream? I appreciate service workers and tip well (but I don’t go to Starbucks.)
Finally, we reached a discount that I will pay attention to--20%. This one is probably the second most common after 10%. I’d say $20 off a $100 purchase is a decent discount. It’s not a guarantee that I will be nudged into a purchase I wasn’t planning to make, but you had my curiosity, and now you have my attention.
The sweet spot for discounts is between 25-50%. These are the discounts that get my attention, although you have to be careful to avoid trickery. I’ll get an email stating “up to 50% off,” and then I see that I must buy six or more items or some threshold of dollars to get the total discount. Legit discounts of 25-50% may nudge me into a purchase I would not otherwise have made.
I am immediately suspicious of any discount above 50%. These discounts are typical for digital products such as software and courses. Buy this lifetime subscription to the Excel Power User bundle, a $999 value, yours for only a one-time price of $19.99. The retail price and supposed value of the product(s) are often made up. How overpriced was a product to begin with if it’s now discounted by 90%?
I’m also suspicious when there’s only a dollar figure instead of a percentage discount. One time I saw an ad for $500 off, which is more than I was expecting to pay for the product!
This brings me to the ultimate discount of 100%, otherwise known as “free.” Some retailers love playing fast and loose with the word “free,” while others don’t even use the word at all. Take the buy-one, get-one promotion abbreviated as BOGO. You buy one item and get a second one (for free). You’re not really getting anything for free because you still have to buy that first item. This promotion is just a disguised 50% discount. I’m not quibbling with the deal but rather the deception.
Let’s talk about a genuine abuse of the word “free.” I’ve received multiple emails informing me that I won a drawing I never entered, and my gift is a “free” book. All I have to do is pay $9.95 for “shipping and handling.” I understand the shipping charge, but what’s this handling? Isn’t that the cost of doing business? That should be built into the price of a product. But wait, it’s FREE. A “free” book where you have to pay $9.95 is a book for $9.95. That’s not free.
Now that we’ve established guidelines for real deals, I’d like to share some of the deals I’ve found that meet my criteria and that you might find interesting. By the way, I started using Honey, a browser extension that will automatically look for deals and apply them to your shopping cart. You can also earn cash back on purchases, and I’ve already saved multiple times using Honey.
Hypoallergenic Air Reg. price $299 - Sale $199
HypoAir’s Air Angel is my favorite air filter. I have one in my bedroom and one in my office. They are small but mighty, covering up to 300 square feet. There are no filters to change, and the Air Angel includes technology that sanitizes surfaces. Can your air filter do that? Get the deal.
PureHealth Supplements - 30% off
PureHealth Research makes some great supplements. I particularly like Liver Support. If you are running low on supplements, now is a great time to stock up. Get the deal.
Purity Coffee - 20% off
Dave Asprey’s new Danger Coffee is advertising a deal where you buy four bags and get one free with free shipping. That deal doesn’t pass my test. I haven’t seen any deals for Bulletproof coffee. Purity Coffee offers clean, organic coffee and meets the bare minimum of 20% off. Get the deal.
Our Place cookware - 30% off
Our Place uses a ceramic, non-toxic, non-stick coating without PFOA, PTFE, or other toxic chemicals. I recently bought the Always Pan, and it works like a charm. Get the deal.
Xero Shoes - 20% off
I like my Xero Shoes so much that I ordered a second pair—the new Prio Suede in gray. If you don’t like the idea of buying shoes without trying them on, you might be able to find a nearby retailer on their website. Get the deal.
BiOptimizers - 25% off
BiOptimizers makes some of my favorite supplements, including Magnesium Breakthrough. If you’re not supplementing with magnesium, you probably need to. They just launched a new product called Sleep Breakthrough that I ordered and can’t wait to try. Get the deal.
Sleepme (formerly ChiliSleep) - 25% off
One of the most significant improvements to my sleep was using the Ooler, a water-filled mattress pad that keeps me nice and cool. Now that the summer heat is turned down, I use the warm-awake feature, which ensures that I wake up nice and toasty. Temperature is a critical factor in proper sleep. Get the deal.
Ember Smart Mug - Reg price $130 - sale $100
The default for coffee is hot, and I like to savor it. I used to use a thermos or heat my coffee in the microwave until I got the Ember smart mug, which keeps my coffee at the perfect temperature. Yes, it’s a luxury item, but I use mine every day and never think about having to drink lukewarm coffee again. Get the deal.
Have you found any great Black Friday deals? Please share them in the comments.
Have a safe and enjoyable Thanksgiving!
The Daily Habit is where I share my habits related to the fundamentals: sleep, diet, physical activity, mindfulness, and stress management.
Don’t leave gratitude to chance. Use simple, practical tools to build gratitude into your day the same way you build in physical activity or healthy food. Gratitude is a muscle. Exercise it.
Keep a gratitude journal. Procure a physical journal and write three things you are grateful for daily.
Practice mindfulness. Slow your life down. Take your time. Pay attention to the world around you. Pay attention to all your senses. Practice being present in the moment you’re in.
Appreciate actively. Look for opportunities to be grateful throughout your day. If you are having a bad day or focused on negative emotions, actively look for things you can authentically appreciate in your life. It’s not about being fake or lying to yourself; It’s about appreciating what you have and being thankful for all the things you don’t want that you don’t have.
Fill a gratitude jar. Get a large jar or a fishbowl. Write down what you’re grateful for each day on a piece of paper, and pop it in there. As the jar or bowl fills, it will give you a physical reminder of all the things you have to be grateful for.
Practice gratitude with loved ones. Practicing gratitude yourself is excellent, and sharing your appreciation with others is even better.
Take a gratitude walk. Go for a walk without your phone—no earbuds or headphones. Pay close attention to everything you see and experience. Notice the beauty around you. Notice how your feet feel as you take each step. Feel the air around you. Notice the daylight and the sounds and smells.
Write a thank-you note. Sit down and write a short message to someone who has touched your life in a big or small way. Tell them what they’ve done for you.
Only be grateful one time per year at Thanksgiving. Just kidding. I wanted to see if you were still paying attention. We should be focused on gratitude every day, all year round!
Congratulations to last week’s winners: Renata B., Barbara C., Tobias L., and Ariel E. All you have to do is email email@example.com the correct answer to each week’s brain training, and you will be entered into a monthly raffle to win cool biohacking prizes. You must be a subscriber to win! I do respond to every email.
In each list of items, all but one have something in common. Can you find the item that doesn’t belong and explain why?
Rule, Retriever, Girls, Pencil
Chocolate, Casino, Potato, Guitar
Glory, Testament, Amendment, Age
Cotton, Horse, Saddle, Tap